Did you know that merchandising is one of the key elements of marketing that contributes to sales and brand image? The industry is growing rapidly, and companies are increasingly using a variety of promotional products, such as apparel, accessories or gadgets with their company's logo. Merchandising helps build brand awareness, increase customer loyalty and attract new customers.
In recent years, the merchandising market has been changing noticeably, mainly due to the growing popularity of e-commerce. Many companies are choosing to sell their promotional products online, which allows them to reach a wider audience. In addition, eco-friendliness is becoming increasingly important, so manufacturers are trying to introduce products made of environmentally friendly materials.
Another trend in the merchandising industry is product personalization. Thanks to modern technologies, such as 3D printing or sublimation, it is possible to create unique customized gadgets. It is worth noting that personalization can concern not only the appearance of the product, but also its functions, making it even more attractive to the recipient.